Who you work with makes a big difference. VST Research was flexible, easy to work with and incredibly responsive. The issues that came up were handled quickly. It was a nice collaborative effort. 
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| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
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| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
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| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
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| _ga [x2] | Giphy |
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP |
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Used by Google Analytics to throttle request rate | 1 day | HTTP |
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| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| anj | Appnexus | Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. | 3 months | HTTP |
| px | Appnexus | Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. |
Session | Pixel |
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| ga_clientId | Brighttalk | Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. |
Persistent | HTML |
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Session | Pixel | |
| tr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
Session | Pixel | |
| ads/ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
Session | Pixel | |
| i/jot | Twitter Inc. | Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers. |
Session | Pixel |
| _an_uid | Google Tag Manager | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
6 days | HTTP |
| _fbp | Google Tag Manager | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
3 months | HTTP |
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3 months | HTTP |
| _gd_session | Google Tag Manager | Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. |
1 day | HTTP |
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2 years | HTTP |
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2 years | HTTP |
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| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| _wchtbl_do_not_process | Google Tag Manager | Pending | 1 day | HTTP |
| _wchtbl_pixel_sync | Google Tag Manager | Pending | 1 day | HTTP |
| _wchtbl_sid | Google Tag Manager | Pending | Session | HTTP |
| _wchtbl_uid | Google Tag Manager | Pending | 1 year | HTTP |
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| hasLiveRampMatch | Google Tag Manager | Pending | Session | HTTP |
